On behalf of the Wisco staff, Board of Directors and partners, thank you for taking the time to preview our newest Buyer’s Guide. In the coming pages, you’ll see many of our leading partners who are committed to providing professional expertise, special pricing and rewards for being a Wisco Member. Our mission began back in 1972 when six central Wisconsin auto dealers merged their purchasing power to access volume-level pricing. By-laws were written, a charter was registered and a vision became a reality: Wisco Cooperative Association exclusive auto/truck dealer co-op. Within a few short years, Wisco grew from six to several hundred Members, and vendors took notice. Soon manufacturers discovered the value and efficiency of utilizing Wisco as a distributor network. Joining is simple: Licensed dealers complete an application and purchase one $1000 share of Wisco stock. There are no annual fees or minimums. Shareholders collect 5% annually on their investment plus a percentage back through our annual return. If a member sells their business or simply decides to leave, the stock certificate is returned and the $1000 is refunded in full. Over the past five decades, the cooperative has grown to over 500 members. Having weathered every economic storm, Wisco has grossed nearly $900M in sales, returning millions of dollars in rebate funds, and yet the mission remains the same: Substantial savings, great service and continually seeking solutions to fulfill members’ needs. Keeping pace with a changing world ensures Wisco remains relevant, effective and financially beneficial. From consumables and supplies to heavy-duty shop equipment, heating systems and lighting, Wisco fulfills the needs of our members while saving money and building their annual rebate. A friendly voice is waiting to take your call without impersonal automated prompts. Our website—www.wisco.com—is open 24 hours a day with exclusive access to hundreds of thousands of products, many arriving the next day. Our field reps and dozens of manufacturers’ reps are ready to provide on-site service and cost-effective solutions professionally and quickly. If we don’t carry it, we’ll find it! Never hesitate to call on Wisco to assist in sourcing products, tools or equipment. Wisco is ready to find a solution to your challenge or assist in resolutions. On behalf of the Wisco staff and Board of Directors, please accept our sincere wishes of goodwill and deepest thanks for years past while looking forward to a great future together. Sincerely, Joe Maass President Past Presidents Chuck Radlinger & John Hackman with Joe Maass NEW BEGINNINGS AHEAD
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